Social Media And Digital Content Strategies
SPEAKERS: STEVE GIDDENS AND AUDREY REES
RESOURCES:
20 Questions for You and Your Church:
Are your posts relevant to local people?
Would your post make sense to someone who is unchurched?
Does your post have an “ask” attached to it?
Does your language on social media match your church mission?
Do your posts position you as a guide to users?
What felt-need topics could connect with new people in your area?
Is there a volunteer you could leverage to create new content that reaches wide?
How might you leverage existing content or purchase content to reach new people?
Who is the target audience for your website?
Does the language on your website speak to new people?
How many asks/call to actions does your post have?
Would you rather win on-platform, or off?
Are you creating content that has an actionable next step?
Is your content connecting people back to your church, God, or to others?
Are you using sermon content to recap, or reach new people?
What are you doing, outside of announcements during your Sunday service, to promote next steps of engagement?
What’s your current strategy for using email to engage people personally?
How could you use digital reading plans at your church?
Are you currently leveraging your Sunday content for small group discussions?
How could you get input from your Groups’ staff or volunteer leaders on topics for digital group studies?
Suggested Resources:
Pro Church Tools with Brady Shearer helps churches navigate the biggest communication shift in 500 years.
https://prochurchtools.com
Story Brand with Donald Miller helps organizations clarify their message so customers will listen.
https://storybrand.com
Online Video Parenting Courses with David Thomas and Sissy Goff can be used at churches, schools, or organizations.
https://www.raisingboysandgirls.com/courses
Anthology is a collection of small group studies powered by North Point Ministries with a network of churches around the globe.
https://anthology.study
The Weight of Your Words is a 3-part group study adapted from a message series with Andy Stanley
https://anthology.study/studies/weight-of-your-words
Emotional Health: How What We Feel Impacts How We Live is a 4-part group study created by North Point Ministries
https://anthology.study/studies/emotional-health
Example of the Connect, Learn, and Apply group discussion framework for a created study
YouVersion, a digital ministry of Life Church, can strategically help people in your church spend time with God every day.
https://www.youversion.church
North Point’s Digital Reading Plans designed to help make it easy to establish a habit of time with God.
https://northpoint.org/habit
TOOLS WE USE:
Canva for Nonprofit
Premium is FREE for churches who register, with unlimited users.
https://www.canva.com/canva-for-nonprofits
Meta Business
Schedule your posts for free and get analytics
https://business.facebook.com
Unsplash and Pexels
Free stock video and photo
DEEP AND WIDE CONTENT CALENDAR
Deep and Wide Content Calendar (PDF) with links to examples
